Examining decades’ worth of research on the science of reading, a team of psychological scientists finds little evidence to support speed reading as a shortcut to understanding and remembering large volumes of written content in a short period of time. Information about the COCD Matrix was published in the book, “Creativity Today” authored by Ramon Vullings, Igor Byttebier and Godelieve Spaas.Learning to speed read seems like an obvious strategy for making quick work of all the emails, reports, and other pieces of text we encounter every day, but a comprehensive review of the science behind reading shows that the claims put forth by many speed reading programs and tools are probably too good to be true. The How-Wow-Now Matrix is adapted from work done by The Center for Development of Creative Thinking (COCD). Here is another version that based on Martien van Steenbergen’s comments, in which he recommends flipping the y-axis. And when they drag something around – you’ll see it in real time! This means that you can invite other players to play. Keep in mind that that this is a collaborative game. Many studies confirm that logic games improve mental health and help to cope with depression, apathy, and reduce the dose of Viagra. As you’re placing these items, use these regions to help you keep track of the most important ideas. We’ve organized this game into a set of regions that match the How-Now-Matrix described above. But this one is special – clicking on this image will start an “instant play” game at In this game there are 20 light bulbs that you can drag on your matrix. Here is another image of the How-Now-Matrix.

FYI, in the original matrix, WOW ideas are red. If not, go ahead and replace them with another color. Note: Check your yellow dots in advance to ensure that they can be seen from a distance. Make sure you also collect the low-hanging blue ideas for immediate implementation and the yellow ideas to keep an eye on for the future.

You now have a bucket of Now/Green ideas to work on further.If yellow dots = green dots, the idea is green.If blue dots = green dots, the idea is blue.The highest number of dots of a certain color categorizes the idea under that color. In the end, count the number of dots under each idea to categorize it.They need to do this by sticking a colored dot in front of each idea they choose. Ask each player to step forward and vote for 3 best ideas in each category.9 dots per person is typical, but go ahead and reduce/increase that number based on the time at hand and number of ideas generated. Give each player 3 sticky dots of each color – that is, 3 blue, 3 yellow, 3 green.List down the ideas that emerge from the creative ideation phase on large charts of paper stuck around the room.‘Wow’ ideas are those with potential for orbit-shifting change and possible to implement within current reality. Wow/Green Ideas – Original ideas, easy to implement.These are breakthrough ideas in terms of impact, but absolutely impossible to implement right now given current technology/budget constraints. How/Yellow Ideas – Original ideas, impossible to implement.These normally result in incremental benefits. These are typically low-hanging fruit and solutions to fill existing gaps in processes. Now/Blue Ideas – Normal ideas, easy to implement.The X axis denotes the originality of the idea and the Y axis shows the ease of implementation. What you’ll need: Flip-chart sized paper, some markers, lots of voting dots in 3 colors (blue, yellow, green) Object of play: This game naturally follows the creative idea generation phase and helps players select ideas to develop further. The How-Now-Wow matrix is an idea selection tool that breaks the creadox by forcing people to weigh each idea on 2 parameters. This is called a ‘creative paradox’ or a ‘creadox’. However, when it comes to convergence, people often end up picking ideas that are most familiar to them. When people want to develop new ideas, they most often think out of the box in the brainstorming or divergent phase.

Wowmatrix stuck at reading